Who We Are


We are a marketing, design and web development studio that helps businesses stand out

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Founded in 2018 and based in Cape Town, the Lightwell Digital team is passionate about finding bright and positive digital solutions.

We approach each project holistically, seeking to truly understand our client's business and their goals. Our team brings a wealth of expertise from diverse backgrounds in marketing, web development, design, entrepreneurship, and business development.

CEO, Founder

Michelle Bolton

Michelle has gained extensive marketing experience in the automotive, leisure, tourism, retail and property industries and has worked across the globe, from London and Rio de Janeiro, to Florence and Cape Town. Her passion for people and helping businesses to grow motivated her to found Lightwell Digital.

Michelle focuses on digital marketing strategy and consulting. Constantly inspired by the thriving global creative community, Michelle is committed to continuous personal and professional development.

Outside of work, she dreams about restoring Italian villas in Liguria.

Head of Digital

Jaco Swart

Jaco loves creating and has been doing so professionally since 2010. He is an experienced web developer and designer with a passion for creating digital works that serve a purpose and evoke emotion.

Possessing knowledge and expertise in both front-end and back-end systems, Jaco strives for harmony between aesthetics and function in the coding and design process when building a website. Jaco specialises in developing websites with a range of functionalities, including online booking systems, e-commerce and payment features, membership sign-ups, and data capturing.

When he is not at his laptop, you will find him running on a mountain trail around Cape Town

What We Do

Marketing & Social Media

Customer Acquisition Strategy, Campaign Management, SEO, Pay-per-click, Social Media Strategy, Social Media Management, Community Management.


Web Design & Development

WordPress Development, Platform Migration, Hosting, Squarespace, Web Design, e-Commerce Management, e-Commerce Strategy.


Branding & Design

Brand Identity, Brand Guides, Design & Art direction, Collateral, Packaging.


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