A full service package was put together to include Instagram, Facebook, YouTube, TripAdvisor, Google My Business and TripAdvisor. Their website was refreshed through the use of new, beautiful imagery and content was updated in-line with the marketing strategy.
All social media channels were refreshed and a marketing strategy implemented to promote the business to targeted audiences locally and internationally.
In a short period of time Cape Lion's new social media strategy saw a leap in potential customer engagement.
In one of the best months, the brand was seen by over 15,000 unique users of the respective social media channels. Tour and rental bookings were seen to increase and numbers of booking enquiries continue to climb.