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Hello from the Light Deck…

Welcome to the Lightwell newsletter! If you’re looking to integrate social media and other forms of digital marketing into your business’s marketing strategy then this is a pitstop for you. I will be talking to industry professionals, keeping an eye on current trends and of course, speaking with you about your digital marketing journey.

In this issue, we’re talking about setting goals for your business’s Social Media accounts, what to think about when creating your plan and places to look for inspiration.

Get S.M.A.R.T

That old chestnut, I hear you cry! Well, yes. And for great reason. When creating a Social Media plan, it’s important to understand in detail what you are trying to achieve. Getting down to the nitty-gritty will help you to visualize your goals and keep things realistic.

So what does S.M.A.R.T actually mean?

S.M.A.R.T stands for Specific, Measured, Attainable, Relevant and Timely. Create a list of goals and make sure they include one of each of the SMART attributes. The purpose of your social media accounts will become obvious and it will be easier to stay on track as you head down the road, hitting your online marketing goals as you go. KAPOWWW!!

Defining business marketing goals

This, only you can answer. But if like most of us when starting out, you’re unsure, think about metrics that will impact your business. For example, are you trying to make potential clients aware of your brand, are you looking to acquire more customers or are you looking for customers to download your unique app?

And finally… Let’s get inspired!

Head over to social media pages you love or those of competing businesses to see what they are doing, or not doing. You can gain great insight into how you can plan and run your accounts by looking outwards for inspiration. A final thought would be to check out even unexpected pages for example and accounting firm could gain inspiration from a busy local restaurant’s pages. The secret is being open and thinking about what you think looks authentic and interesting and finding ways you might implement it into you own strategy. Then try, try and try again. Test your ideas out until one of them sticks and run with it.