SAMBRA
Also known as SAMBRA, they are a national body looking after the needs of almost 1,000 motor body repair businesses across South Africa. Their members repair over 80% of all insured repair claims in the country.
South African Motor
Body Repairers’ Association
WHAT WE DID
Website
Digital marketing strategy
Lightwell Digital redesigned the SAMBRA website incorporating the new brand identity, designed by Redline DSGN. The digital marketing strategy was developed with two main goals. First, to increase member engagement and second, to improve consumer awareness of the brand.
Light blue, grey and accents of gold communicate loyalty, stability and modernity. The project language is executed in a minimal, clean style with quality imagery across all digital platforms – website and social media.
